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Misconception #1 :
Printers need only one or two days to print a job.
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False.
The average turnaround
for a printing company is one week. We also know of companies
that ask for up to three weeks. You need to ask the printer
for the typical lead time required. Printers are always pushed
to meet deadlines and rush jobs are very, very difficult. When
presented with rush orders, printers bypass all the normal safety
devices that are put in place to prevent mistakes. Be courteous
to your printer's turnaround and you will get a higher quality
job at a better price. |
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Misconception #2 :
All printers are the same.
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False.
All printers are not the same. You
need to look and look until you find the company that will best
suit your company's needs. Printing materials are a very integral
part of your business and you need to be able to communicate
that to your printer. You also need to know that you can truest
them. Don't tolerate mistakes on orders, poor quality, and late
deliveries. |
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Misconception #3 :
Having the right equipment is all a company needs to print
your jobs.
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False. Many companies own very expensive
equipment, but very few companies teach their employees how
to operate the equipment properly. This is why it is important
to choose a printer carefully. Without proper training it takes
operators longer to print the job and they have a higher rate
of waste. You pay for the employee's training and mistakes. |
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Misconception #4 :
The company that offers the lowest price is the company
you should hire.
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False. We have seen so many problems arise
from lowest-bid companies that we suggest you NEVER hire the
company that quotes the cheapest price. The 3 most common problems
are:
1. They typically don't stand behind their product if there
is a problem. You could have a big fight on your hands if there
is a problem with the job.
2. They typically have the lowest quality. Your printed material
is your image. It indirectly comments on your professionalism,
the tone of your office, your standards of quality, and how
long you have been in business. Every company needs as much
credibility as it can get. If you choose the wrong printer,
it could tarnish the image which you have worked so hard to
build.
3. The price you were quoted is not the price they ask you
to pay. Unscrupulous companies will come to you before the
job is complete and say they added incorrectly or forgot something
and the price should be a higher amount. If you're not wise
to this trick you will tend to tell them to go ahead because
you really don't have a way out at this point. Be careful. |
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Misconception #5 :
That you don't have to be loyal to any one or two printers.
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False. Printers are like any other business.
They take care of their loyal clients with higher quality work
and on-time deliveries. One-time orders are the ones that get
bumped when the shop is full and they can't help everyone. Printers
will work overtime for loyal clients and not charge a rush charge.
Don't make your printer feel that he must quote every job and
that if he is off by $2 or so that you will go somewhere else.
Price shopping clients are not wanted and most printers fire
their bad clients by raising prices, increasing lead times,
and providing poor service. |
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