Articles
:
Ordering Commercial
Printing Can Be Intimidating
Ordering Commercial Printing For Your Company
Can Be Intimidating
by: Robert Kennedy
"I went to see a printer today to get my company's stationery
printed. They ask too many questions, I can't answer!" I feel
kinda dumb.
How many times have you felt this way? It's kind of like going
to the auto garage for a tune up and being told you need a new 02
sensor, your syncro mesh gear has a tooth missing and so on. You
know you have to get it done but who can you trust to give you the
best quality, price and service. There is a reason why I include
all three 'quality, price and service'
In the 80's and early 90's it used to be 'quality, price and service'...pick
2. These days, with the internet as a resource, buyers and sellers
alike can truly benefit from forming bonding relationships with
their print and design firm of choice. Location is no longer an
issue. In fact, I will bet money you can always find what appears,
to be better than what you are getting. It can be overwhelming and
too much information, which may lead to a regretful purchase. Neither
the buyer or the reputable seller desire this result.
Here are a few tips on what you should figure out before you talk
to your printer:
1) Decide how many inks colors you are going to print in. Here
are a few links that will help you understand this:
Pantone color chart in RGB and html; http://www.weprintcolor.com/pantone_RGB_convert.htm
Convert from RGB color to CMYK color;
http://www.weprintcolor.com/rgb_CMYK.htm
Explain CMYK, RGB and Pantone Color; http://www.weprintcolor.com/pop_ups/Templ_modificatons_full.htm
2) Have a pretty good idea of the paper and texture of the paper
you would like to use. Learn some ‘buzz words’ in your conversions
with the printers you speak to. Here is a list of printing terms
commonly used by people in the printing industry;
http://www.reprotechprint.com/printing_terms.htm
3) Have a general idea of the quantities you would like to purchase.
If you’re not sure don’t be afraid to ask your printer to provide
a quotation on several different quantities. In printing, the more
you order the cheaper the per unit cost is. Here are a couple of
examples of this:
Business Cards;
http://www.weprintcolor.com/businesscardscolour.htm
Postcards;
http://www.weprintcolor.com/postcard_index_4x6.htm
4) Will you provide a ‘print ready’ digital file? When I say ‘print
ready’, it is important that you understand this. Many printers
will attempt to print from a ‘none print ready’ file. This will
sometimes lead to undesirable results. Here is a couple of links
to help you with this:
Free digital file inspection; http://www.weprintcolor.com/upload.htm
Specifications for sending files; http://www.weprintcolor.com/SendingFiles.htm
Once you have gathered education with the terms us printers use
you will understand , more clearly, what you are getting for your
money. You will also appear more educated in your future purchases. The
moral of my story? Buyers need to be more armed with knowledge to
make an educated purchase and sellers need to be sharp, knowledgeable
and willing to share this knowledge…Everybody wins.
| About The Author
Robert is an online leader in graphic design and print.
Online since 1999, Robert has spearheaded the success of
http://www.weprintcolor.com
by providing the finest online graphic design system on
the web. |
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